Our Story
Why ARM?
Our story began early—specifically when we were teenagers, searching for our first step on the artistic path. We didn't wait for someone to give us a chance; we believed, from the beginning, that we had to create it ourselves—with effort, passion, and determination. That's where our name came from: ARM — a symbol of a hand that works, not waits.
A.R.M stands for three pillars
ARM also stands for the three pillars that shape our vision
Together, these three elements turn a simple name into a complete philosophy for how we create, communicate, and grow.
The essence of everything we do, and our medium of expression and impact.
We believe that touching people's hearts is the ultimate reward. Reaching and inspiring audiences is our first mission.
Because we believe that movement, effort, and constant exploration are the true path to success—and stillness builds nothing.
Symbolism
Our logo is the feather — a timeless tool
First, it represents how messages were written before pens were invented, aligning with our mission to inspire and elevate society through the messages conveyed in our artistic work.
Second, the feather symbolizes the creativity of classical artists, who used it to paint timeless masterpieces.
The feather reflects who we are. It is our tool — through which we write our thoughts and express them with art and creativity.
Founders
The People Behind ArmArts
Abdelrahman Mohamed
Director & Founder
Ahmed Atef
Editor & Co-Founder
Our Colors
Colors that reflect our identity
The colors of our brand are carefully selected to reflect deep meanings and natural inspiration. They fall into three distinct shades.
Green
A symbol of production and sustainability — like flourishing green plants.
Yellow
A symbol of light and ambition — like the shining sun.
Blue
A symbol of depth and inspiration — like the deep sea.